Designed with the young reader or the young at heart reader in mind, these bookmarks are a great incentive to get anyone to read. Based on the Disney/Pixar character Lots-O-Huggin' Bear, or "Lots-O" for short, from Toy Story 3, he will happily keep your place in your book for however long you need him to. The obverse has the same design. This bookmark measures approximately 9-5/8" by 2-3/4". Made with a combination of 110 lb and 65 lb card stock.